Peggy Olson
In a crowd of many, be Peggy Olson – with your perspective shining through. That's how you become a preference for your audience.
Alicia Florrick
You can fight the world like a cutthroat lawyer, or stand your ground and treat competition as validation. I know what Alicia chose.
Deadpool
Hit "play": This Deadpool guy is weird but I can't stop rooting for him. Why can't I get him out of my head?
Connor Roy
Make it like a Roy: If you want people to buy from you and understand your value, pitch yourself and, yes, sell what you have to offer with confidence.
Devi Vishwakumar
If you want to hit your (business) goals, Devi has quite a few stories for you – know your starting point and brand foundation inside-out.
Tony Stark
If you want to earn trust as a specialist, take it from Tony Stark – show your thinking and problem-solving in action.
Fleabag
(The wall just cracked.) It's up to you now – do you see your audience as by-standers or as your confidants? Fleabag has advice for you.
Monica Geller
We love our favourite and relatable know-it-all – and so do her closest 5 friends. I share how Monica Geller can teach us to connect with audience emotionally.
12th Doctor
In all of time and space, friendships last forever. You have to find your people and be their champion. That's what the Doctor taught me.
Daenerys Targaryen
In the game of thrones, you either love Dany, or hate her. There's no middle ground. (Thanks, compelling storytelling.)
Jonathan Livingston Seagull
Inspired by the reader's suggestion, I share how Jonathan Livingston Seagull can inspire creators with the idea of vision.
Fred and George Weasley
Humour makes us relatable – and sometimes even helps to uncover our strengths. See how it went for the Weasley twins.
Elizabeth Bennet
The way Elizabeth Bennet defies societal expectations and stands for what she believes in? This 19th-century feminist can teach us a lot about authenticity and resilience.
Darth Vader
It's iconic villains who have compelling arcs and styles, that spark our interest. I share how the story of Darth Vader could add depth to your creator brand.