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Hi, I'm a nerd – and I made it my job to talk about characters, narratives, and creator branding. Because in every creative entrepreneur, there's a story, a philosophy that expands into a business, and a message that captures the hearts and minds of their people.

As a brand strategist, this is exactly my job: To bring your identity and vision into your business so that the right people come into your world. Creative entrepreneurs are like characters in that sense – there's a big idea you share with the world, your kind of narrative, and I want to highlight it and let it shine.

This newsletter is about finding what makes you stand out as a brand and turn the audience you reach into your kind of people – and also happens to be about iconic TV and book characters.

Stick around and join the crew of narrative navigators!

Seeing Through Stories

Gain insights on branding, every Friday

For creators & entrepreneurs who want to bring their whole self in business and build a memorable and relatable brand.